12th Annual Medicare Marketing & Sales Summit

GET TIMELY INSIGHTS TO CREATE YOUR 2020 STRATEGIES

Ranked #1 in the industry for the 12^th year in a row, our top-notch content, at Medicare Marketing & Sales Summit, is specifically curated for marketing, sales, and product development professionals at local and regional Medicare Advantage health plans to provide methods for differentiating from national carriers to grow and retain your membership base year-on-year. Join us February 25 - 26, 2019 at the Paris Las Vegas Hotel.

Get actionable strategies from hyper-focused panels and case study sessions
This year, RISE is taking over Vegas to deliver an unmatched conference experience that fosters an open environment to promote the sharing of ideas, challenges, and wins for health plans to learn from each other and leave with actionable strategies to thrive in the competitive Medicare Advantage landscape.

More networking opportunities…
As open enrollment winds down, gather with your peers and colleagues to discuss the highs and lows of AEP 2019. We’ve created more audience-sharing sessions and networking opportunities to truly learn best practices from other health plan’s experience this past year.

FEATURED SPEAKERS

Holly K. Ackman

SCAN HEALTH PLAN

Jamie Benedict

MEDIGOLD

Sarah Fernandes

HEALTH NEW ENGLAND

Naomi Irvin

BLUECROSS BLUESHIELD NORTH CAROLINA

KEYNOTE SPEAKER John Moore

Marketing Mastermind from Starbucks and Whole Foods

Tom Sass

BLUECROSS BLUESHIELD OF WESTERN NEW YORK

Jill V. Selby

SCAN HEALTH PLAN

WHAT YOU’LL GET

Cut through the regulation noise and hear a succinct presentation on plan flexibility, regulations, and compliance considerations you need for 2020
Participate in a town hall conversation to share innovative marketing, sales and product designs that are tailored to potential members, all while remaining CMS compliant
The latest trends and online behaviors of the Medicare population to tailor your marketing and sales practices
Hear how OEP is being addressed by different plans, and how their strategy will evolve for 2020
Sharpen your sales tool kits with various sessions to revitalize your broker training, sales seminars and retention activities
Learn how one health plan is transitioning Medigap members into other products
The results of one health plans entrance into a multi-carrier exchange – after their first year, what have they learned?
Foundations for marketing and engagement strategies
Strategies to partner with providers to drive enrollment
Techniques to impact Star Ratings

GET THE RIGHT ANSWERS ...

What does the 2020 Medicare buyer look like? And what shopping habits should you prepare for?
What are the best strategies to implement a non-paper ENOC/ANOC? And what are CMS’ requirements?
How are health plans partnering with providers to drive enrollment?
What makes an effective sales seminar?
How can marketing and sales effect ratings for underperforming Star measures?
What strategies are health plans employing to improve experience and engagement?
What does an appropriate online presence look like for the more tech-savvy shopper?
With shifting out of the Social Security qualification age, how is the whole age-in strategy changing?
How omnichannel marketing drives a change in the distribution mix, and what does the perfect blend should look like?

Who Attends?

The sessions and speaking faculty for MMS were thoughtfully cultivated for senior executives in Medicare Advantage, Prescription Drug Plans, and health plan startups with roles in:

Marketing
Sales
Marketing & Sales Compliance
Consumer Engagement
Customer Service & Experience
Broker Management
Growth & Innovation
Product Development & Management And Outsourcing Marketing Firms, FMOs, Brokers & Agents, CRMs, TPAs, Healthcare Law Firms, and Consultants:
- Business Development
- Head of Medicare Practice

“The research and trend information is excellent. The opportunity to network with other plans and industry professional is valuable”

– RB, Lumeris

“I am new to the Medicare line of business. Great place to learn to receive frameworks that are useable now! –”

– AS, Moda Health

“ I thought the Summit was extremely well planned, and the information and experience were very valuable to me, personally...”

- ML, Select Health

“ Great content. I believe real case studies from the different plans is where the real nuggets are. There were plenty of these – great content.”

– SF, Health New England