Whitney brings over 15 years in healthcare operations to Bloom, focusing on the operational side of scaling an organization while simultaneously building a strong culture rooted in accountability and excellence. Whitney has led or managed groups in nearly every area of an organization including core operations on both the service and technology sides of the house, sales, marketing, finance, human resources, IT, legal, among others and understands the interoperability of an organization from the bottom up. Prior to joining Bloom, Whitney spent 10 years at Gorman Health Group (GHG), a government programs consulting and technology provider, both as a partner and in many business roles, ending at Chief Operating Officer. Prior to GHG, worked at McKesson Health Solutions, which was the disease management division of the medical supplies giant, McKesson. While at McKesson Health Solutions, Whitney also served many roles across various areas of the organization including managing large disease management implementations for state Medicaid clients.
Whitney has an educational background in finance with a Masters in Business Administration and Juris Doctor. Although never desirous of practicing law, its business applications have been ever- present in her roles over the years and she is a licensed attorney in the state of West Virginia.
Director Business Development and Strategic Partnerships
Laura Aiello Director Business Development and Strategic Partnerships
Laura Aiello is Director of Business Development and Strategic Partnerships at LifeStation, a leading provider of medical alert and senior care services. Laura has been in the life safety industry for more than 10 years with experience in Marketing, Product Management, Business Development and Account Management. Laura is the foremost expert in the industry on providing medical alert systems through Medicaid, Medicare and other government-funded programs.
She has partnered with the most innovative insurance companies, hospitals and healthcare providers to improve outcomes for seniors and their loved ones. With a focus on safety from falls, reducing readmissions and connecting loved ones through modern technology, Laura spends her time customizing solutions for every need on the healthcare spectrum.
Laura is widely recognized as a leading voice in the medical alert industry and has presented at numerous tradeshows and conferences.
In addition to her work with LifeStation, Laura has been a Senior Advisor to the Medical Alert Monitoring Association (MAMA) since its founding in 2007, responsible for organizing the annual meeting and tradeshow.
A New Jersey native, Laura holds a bachelor of science from Monmouth University. At home, Laura enjoys spending quality family time with her husband, Steve, and 5-year old son, Dominic.
Over 25 years in Sales Leadership Larry is an expert on Sales & Marketing in the Medicare field. He has worked for both large state wide plans as well as smaller local plans. He takes pride in helping others reach their goals and enjoys working in an industry that assists people access healthcare. Larry is married with 3 daughters who have all received their bachelor’s degrees. Larry is a UCLA graduate who loves college athletics and eating.
Rick builds successful and strong, long-lasting relationships as our Director of Business Development and Healthcare Business Practice Lead. Rick works alongside healthcare marketers to increase response and ROI with data-driven member acquisition, engagement and retention programs. Rick also excels at guiding healthcare clients to connect the worlds of offline and online marketing. Rick is a frequent speaker at industry events such as the Medicare Marketing & Sales Summit and the Medicare Market Innovations Conference. Rick is a graduate of the University of Pennsylvania.
With more than 17 years of expertise in Sales, Marketing and Customer Service, Ann Booth manages the Medicare Advantage (MA) Marketing & Sales efforts for Blue Cross and Blue Shield of Louisiana. Blue Cross is a nonprofit health insurer and the oldest and largest in the state.
She acts as a Medicare subject matter expert in the organization’spaid and earned media efforts in digital, TV, radio and print. In addition, she participated in a panel at the 2019 Medicare Marketing and Sales Innovation Conference speaking on sales best practices.
Booth forges bonds across all departments of the organization to ensure effective Medicare messages and support is providedto the sales distribution channels and ultimately to beneficiaries. She formulates methodologies for MA sales support, materials, education and community outreach. This includes all producer training so licensed agents are selling consistently and compliantly per the Centers for Medicare and Medicaid Services guidelines.
She oversees the logistics and contracting for hundreds of MA sales and education events across the statewide service area. This includes sponsorship of the Senior Olympic Games, Council on Aging events, Bingos and Birthday Parties.
Booth began her training in exceptional customer service at Walt Disney Parks & Resortswhere she learned the art –and magic – of wowing the customer. She has infusedthis know-how into her efforts for the Medicare population.
Previously at Gulfcoast Pharmaceutical Specialty, she drove all Marketing efforts to promote Pharmacy services to nursing homes, rehabilitation hospitals and assisted living facilities.
Booth earned her Bachelor of Arts in Marketing from Southeastern Louisiana University. She is Accident & Health Insurance licensed and America’s Health Insurance Plans (AHIP) Certified.
Also, she volunteers her time with theRetired & Senior Volunteers Program Advisory Council, the Council on Aging Advisory Council and the Baton Rouge Aging Network.
Stefanie Cao’s career success is driven by motivating the teams she leads to work with their heart and head. Her unique, high-energy approach to sales started when she was recruited in 2008 to work for CareOregon, the largest Medicaid provider in the state of Oregon. Stefanie took it upon herself to specialize in the dual-eligible market becoming the top producer for the Medicare line of business. In 2011, she was promoted to Medicare Sales Manager to lead all CareOregon Advantage marketing efforts including: product strategy, community outreach and advertising efforts for the company. Additionally, Stefanie manages and supervises all employed, captive and independent producers teaching them sell within the dual eligible market by building strategic relationships and to become educators first, sales people second. Under Stefanie’s leadership, her grassroots approach has doubled membership in CareOregon Advantage making it the largest Dual-Eligible Special Needs Plan in the state.
Committed to professional development, Stefanie has been nominated twice for the Portland Metropolitan Senior Network Marketing Professional of the Year. She was a long-standing board member of the Portland Chapter of Women in Insurance and Financial Services (WIFS) and has served as the 2014 Portland Chapter President. Stefanie was nominated in 2014 for the Portland Business Journal Women of Influence Orchid Award.
To reach Stefanie directly, connect on LinkedIn or contact her directly at email@example.com.
Kristy Croom Tucker Director of Member Experience & Acquisition
BayCare Health Plans
Kristy Croom Tucker is the Director of Marketing for BayCare Health Plans, a subsidiary of BayCare Health System—the largest health system in the Tampa Bay area. Kristy started at BayCare in 2011 as a hospital marketing manager and oversaw the marketing of four hospitalsandthe system-wide marketing of several key service lines, including cardiovascular services and neurosciences. In 2014, Kristy moved on to become the System Marketing Manager for Consumers for BayCare. In that role, she oversaw the marketing of BayCare’s extensive ambulatory division and the development and marketing of several mobile applications. Kristy also oversaw the development and launch of BayCare’s first brand campaign—Humanity at Work. While in her role as System Marketing Manager, Kristy accepted a new project—the launch of an insurance division within BayCare. Although she knew next to nothing about insurance, she was eager to learn this new business. Two years later, the BayCarePlus Medicare Advantage plan launched successfully on October 1, 2018. Kristy was promoted to Director of Marketing for BayCare Health Plans in August of 2018. Prior to her role at BayCare, Kristy was Director of Communication for Rasmussen College. She holds a Bachelor’s and Master’s degree in Journalism from the University of Kansas. Rock chalkJayhawk! When she’s not thinking about branding, lifetime value and cost-per-acquisitions, Kristy enjoys being the mom of two perfect angels, Gabriella and Sebastian. The Tucker family enjoys going to the beach, being outdoors, craft beers and traveling.
Archie Dey leads the Consumer Experience and Insights efforts at SCAN Health Plan. In his current role, Archie leads the strategic planning, design and implementation of initiatives which drives Member Satisfaction, Net Promoter Score and Retention. As part of Insights, Archie is the Business Lead for building Artificial Intelligence capability across the enterprise to enable data informed decision making and strategic planning process. Archie is passionate about the future of AI and the role AI has to play in the space of Healthcare and Consumer Experience. Archie has extensive healthcare strategy, Operations and Analytics experience with both Health Plan and Provider groups. He has lead enterprise efforts to create innovative programs focused on customer experience, enterprise transformation, Consumer insights and advanced analytics Prior to SCAN, Archie has been a management consultant specializing in Strategy and Operations for the Healthcare Industry. Archie did his undergraduate in Mechanical Engineering with focus on Industrial Design and earned his MBA from USC Marshall School of Business.
Jeff is a problem solver who develops practical digital strategies to help clients meet and exceed their goals. With over 15 years of experience in the digital marketing space, he brings experience working with both Fortune 100 companies and innovative digital agencies in all facets of the digital ecosystem. He has deep experience in a multitude of verticals including b2b, b2c and CPG. In his current role, Jeff develops full-funnel omni-channel strategies that drive revenue for clients primarily in the healthcare and finance spaces.
Shannon Drotning Director of Medicare and Individual Sales
Shannon Drotning has worked in the health insurance field for over 20 years, focusing on Medicare and Individual plans. She is currently the Director of Medicare and Individual Sales for Providence Health Plan in Portland, Oregon. She oversees sales strategy and channel development. She is a Medicare expert and has served in various sales and marketing roles that serve the senior population and their families. Shannon received a B.A. in Political Science from the University of Washington, and studied in Seville, Spain her junior year to become proficient in Spanish.
Meridith Elliott Powell Author, Business Growth Expert
Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, Meridith Elliott Powell is an award-winning author, keynote speaker and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She is Certified Speaking Professional, a designation held by less than twelve percent of professional speakers, and a member of the prestigious Forbes Coaching Council.
She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She isthe author of four books, including Winning In The Trust & Value Economy (a finalist in theUSA Best Book Awards) and her latest Own It: Redefining Responsibility – Stories of Power,Freedom & Purpose about how to build cultures that inspire ownership at every level to createprofits at every turn.
Meridith writes, speaks and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them.
Tori leads Connecture’s Enterprise Account division working with health plans to maximize adoption of Connecture’s omnichannel solutions to improve the client experience with technology, sales and drive success. Tori was instrumental in centralizing Connecture’s carrier-broker network management and has provided consulting for several large private exchanges. She has a backing in Medicare marketing having worked with United Healthcare Secure Horizons prior to Connecture. When Tori isn’t working, she stays active by chasing after her 4 boys (husband included) and loves to work out but is also a serious foodie!
Ed Estey has been with Harvard Pilgrim Health Care for 20 years. He has been involved with direct selling to the senior population since 1991, working for Blue Cross Blue Shield in Boston, MA as a Team Leader in the Sales Department before joining Harvard Pilgrim Health Care in 1997. Since 2006 he has been one of the major contributors in the development and implementation of sales and marketing strategies for Harvard Pilgrim’s Individual and Employer Group Retiree Products as well as Harvard Pilgrim’s Celebrating 65 educational program.
Ed has a BS in Health Care Administration and a BS in Marketing from Stonehill College as well as a Certificate in Public Health from Harvard Extension School.
Sarah Fernandes has been in the health insurance industry for over 22 years—the last 20 with Health New England. She currently serves as the Medicare Sales Manager responsible for oversight of Health New England’s internal and external agents. She also does recruitment, training, compliance, compensation and reporting for all Health New England agents and Medicare sales staff.
Sarah is responsible for all aspects of Medicare sales, from creating a sales plan, to writing sales presentations and educational material, to ensuring compliance with all Medicare rules and regulations. Sarah is also responsible for community engagement and member retention and has been successful in achieving over a 95 percent retention rate for the past eight years.
Prior to her current position, Sarah spent 11 years with the Health New England customer service team, working her way up to customer service manager.
Based in Springfield, Massachusetts, Health New England is a non-profit health plan serving members in Massachusetts. Health New England offers a range of health care plans in the commercial, Medicaid and Medicare Markets.
Sarah resides in Belchertown, MA with her husband Armand and their two children: Hailey (18) and Ryan (14). In her free time, she is a “sports mom”; supporting her son in his love for hockey and lacrosse. Almost every day of the week, from August to June you can find her freezing in an ice hockey rink in Massachusetts. In addition to being a “sports mom” she is also mom to Hailey who recently graduated high school and began her freshman year at Worcester State University to pursue her BSN in Nursing.
Miguel Ferry Managing Partner, Executive Creative Director
Miguel has over 25 years of award winning brand and direct-to-consumer
experience. In alliance with his in-depth knowledge in the health care, financial services, pharma and travel fields, Miguel excels in creating multi-channel innovative communications programs directly based on his clients’ objectives. Miguel has extensive experience
creating successful campaigns for clients such as Geisinger Health Plan, Florida Blue, Blue Shield of CA, BCBS of Arizona, Sprint and Avis. A native of the Dominican Republic, Miguel’s comprehensive knowledge of Hispanic consumer insights and action triggers proves to be a large TPG asset. His multicultural background provides a unique approach to all aspects of the agency’s creative and strategic process— allowing him to get the most out of a talented and experienced team of creative, data scientists and production managers.
Karen Fitzgerald Marketing and Communications Director
Health Plan of San Mateo
KarenFitzgerald is a results-oriented, customer-focused and highly enthusiastic professional with over 25 years of leadership experience in healthcare, banking and technology. As the Marketing & Communications Director at San Mateo Health Plan (HPSM),she is responsible for maintaining and increasing the organization’s Medicare market share through development and implementation of the annual strategic business plan; positioning its brand and reputation; and drivingall marketing, internal and external communications and sales initiatives.
Karen joined HPSM in 2016 after spending 13 years as the Director of Marketing & Communications for Sutter Tracy Community Hospital, a Sutter Health affiliate. She has had a successful career in developing and executing strategic marketing, communication and sales plans;directing public relations; and championing leadership development and fundraising efforts.
Senior Strategic Marketer, Health Insurance Acquisition and Higher Education Enrollment
Tim Hinds Senior Strategic Marketer, Health Insurance Acquisition and Higher Education Enrollment
Tim Hinds is a client services and business development leader who specializes in health insurance acquisition marketing. As a decorated former U.S. Navy Officer, he uses his background in omni-channel marketing to develop data-driven strategies and execute customer brand experiences for multiple healthcare marketing brands. From launching AEP and Age-In campaigns for healthcare insurance brands Premera Blue Cross and Health Net, to providing insights into how to engage the WP65 audience, Tim leads clients into the next generation of acquisition, engagement, and retention programming. As Director of New Business Development at KERN, he leads agency healthcare vertical growth planning and is a graduate of Boston University’s Questrom School of Business.
Naomi Irvin is a California native who relocated to North Carolina in 2006. She earned her undergraduate degree (BSBA with a Management concentration) from East Carolina University (ECU), graduating Magna Cum Laude. Subsequently, she completed her MBA (with a Marketing Certificate) at ECU on full academic scholarship.
With over a decade of health insurance experience, Naomi currently leads a team of Compliance Consultants within the Sales, Marketing and Communications division of Blue Cross and Blue Shield of North Carolina.
At home, Naomi has 3 children (an ECU Sophomore, a high school senior, and a second grader) and two dogs. In her free time she enjoys reading and collecting books.
Brooke Ivey joined Bloom as a phone representative in 2007. Since then, she has steadily moved up the ranks to become the leader of Bloom's Business Development team. Brooke is a natural people person who loves to make connections among her contacts and share new information and ideas. Her expertise in Medicare sales and call center campaigns make her a valuable asset to both Bloom and itsclients.Witha constant ear to the ground, Brooke identifies issues and needs in the health insurance industry and works to solve them. She has represented Bloom at industry events, presented numerous webinars, and written about the health insurance industry for a variety of publications and websites. Her mission is to improve lives through stronger building stronger communication networks and better tools.
Jameson Keller Vice President of Strategic Development
Jameson has over 18 years’ experience in Sales, and over 14 years working with insurance carriers in Medicare, Medicaid, and Individual Health insurance. While finishing his Bachelor’s degree in Healthcare Management, Jameson began his Medicare career as a sales rep for PacifiCare Health Systems prior to their acquisition by United Healthcare, where he quickly found a passion for serving seniors in the health insurance world. He advanced quickly in the industry with many opportunities for cross departmental collaboration. He has been primarily focused on sales leadership, but has been heavily involved in Compliance, Marketing, Product Development, Strategy, and Training.
Jameson is currently leading Strategic Development and Acquisition at AgencyRM, a regional FMO. He is focused on changing the FMO world to be more in partnership with carriers and agents to achieve greater results for all stakeholders while remaining focused on “taking care of Grandma”. Prior to joining AgencyRM, Jameson has served in a variety of leadership roles at regional and national Medicare carriers in Oregon, Washington, and Texas.
Jameson is married and has two children, and now lives in San Antonio, Texas
Vic Merolla is a native of San Francisco, CA. He attended Santa Clara University and has a degree in Business Management and Administration.
Vic started his insurance career in the mid-70s spending over 30 years in the Commercial Property-Liability arena - principally in Workers Compensation. A number of those years were with national TPAs who specialized in Self- Insurance claims administration. His clients were among many Fortune 500 and 100 companies nationwide. Vic was a guest speaker at many regional and national conferences.
For the past 12 years, Vic has been involved with Medicare sales and management. He has worked as a Sales Director and Production Mgr. for UHC in WA. & CA., Health Net in N.CA., and is entering his 3rd AEP with Providence Medicare as the Producer Mgr. for WA. He works with both FMO, GAs’ along with independent and captive Agents.
Vic now lives in Olympia, WA where he spends his free time working with USF&W at Nisqually Wildlife Refuge and is a Volunteer and member of the Board of Directors of Wolf Haven International in Tenino, WA.
Margaret Mood is a Director of Sales in the Senior Programs Department at Harvard Pilgrim Health Care. In this role she is involved in the development of long and short term marketing strategies and is responsible for development and implementation of sales strategies for Harvard Pilgrim’s Medicare Products (nongroup). She oversees all sales channels responsible for growth of Medicare nongroup options (internal sales, call center, brokers and exchanges). As a member of the Senior Programs Leadership Team, she also lends her expertise to product development and retention strategies.
Margaret has been involved with direct selling to the senior population since 1994 working for Fallon Health Plan, before joining Harvard Pilgrim Health Care in 1997.
Ms. Mood is a graduate of Assumption College (Bachelor of Science degree in Business Management) located in Worcester, MA and received her MBA from Anna Maria College, Paxton MA.
Her strengths are:
Industry knowledge Passion to succeed Entrepreneurial spirit that drives business growth Business development Strategic management Creativity Collaboration
Andrew Napierala Sales Manager, Medicare & Individual Products
BlueCross BlueShield of Western New York
Andrew Napierala joined BlueCross BlueShield of Western New York in 2015 and serves as Sales Manager for Medicare and Individual Products on the Consumer Markets team. His chief responsibilities include leadership of the outside sales team, the development of FMO/Broker distribution channels, and the ongoing operations of three “Medicare Center” retail locations. Additionally, Andrew is responsible for planning and logistics in preparation for the Medicare Annual Enrollment Period each fall and he contributes to cross-functional teams related to marketing, product development, training, talent acquisition, and member services.
Since assuming the role, three years ag, BlueCross BlueShield of Western New York’s Medicare membership has grown by over 60%while the company’s “Age-in” conversion ratio has improved by 150% over the same period.
Andrew has considerable experience in consumer sales, having spent the majority of his career in the financial services industry, including sales and management roles with HSBC, MassMutual, and Guardian Life Insurance Company of America.
Andrew is a board member with several non-profit organizations across Upstate New York and is a current participant in Western New York’s premier leadership development program, Leadership Buffalo’s Class Experience.He currently resides in Williamsville, NY with his wife, Brittany, and daughters Nora and Nina.
Hank Osowski is a nationally recognized expert in strategic solutions for health plans and health systems, particularly in the government program space. He and the Strategic Health Group team have been instrumental in the formation and market expansion of nearly a dozen Medicare Advantage and Medicaid health plans over the last eight years. Hank and the SHG team have been particularly active with venture capital backed organizations entering the Medicare Advantage markets.
Prior to co-founding Strategic Health Group, Hank was senior vice president for corporate development for SCAN Health Plan where he lead a team responsible for expanding the company’s footprint from four to fourteen counties, and a second state, adding more than $600,000 million per year in revenue.
Michael Parker is the COO of NationsBenefits and joined the company in 2016. In this role, he leads operations for NationsBenefits, including Sales and Business Development, Marketing, Client Implementation and Services, Compliance, and Strategy.
Prior to joining NationsBenefits, Michael was a part of the highly selective Global Management Trainee (GMT) Program at Anheuser-Busch InBev. This elite program provides rotational management experience and exposure to all facets of the global corporation, in anticipation for placement as a future leader of the organization.
Michael graduated from the University of Virginia, with a dual degree in Economics and Philosophy.
Boni Peluso is a healthcare and Medicare specialist with over 11 years of experience marketing to Medicarians. She is an expert at understanding the ever-evolving Medicare audience and making marketing materials more effective by solving readability and comprehension issues. She has shared those insights in articles on LinkedIn and as a presenter at last year’s RISE conference in Las Vegas. As Associate Creative Director, she leads the Medicare creative development team at KERN Health.
Spencer has spent his career building and implementing data-driven solutions in the healthcare industry. He has extensive experience in the payer and provider market, having worked with health plans, health systems, and employer groups across the country for nearly a decade. Prior to joining Carrot Health, Spencer built the Consumer Analytics & Strategy function within the Optum Health division of UnitedHealth Group.
Nate Purpura is the Vice President of Partner Success at eHealth, Inc. (Nasdaq: EHTH). Nate manages performance marketing programs for three dozen Medicare partnerships in the pharmacy, value-based provider and financial services verticals. In 2019 Nate grew new Medicare sales from performance marketing programs from $6 million to $25 million.
Advantage line of business. IU Health Plans is an extension of Indiana University Health, Indiana’s only hospital system to be nationally ranked by U.S. News & World Report for 20 consecutive years. Rau has 25+ years of experience in insurance and began his career as a broker, focusing on commercial group, individual and Medicare health sales. In 2007 he became the Regional Sales Manager for Anthem BCBS individual broker sales, and eventually transitioned to the role of Broker Sales Director for Medicare Products. While at IU Health Plans, Rau introduced the first $0 premium plans, optional supplemental dental benefits, electronic enrollment capabilities for brokers, the call center and consumers, OTC program, healthy rewards incentives, and telehealth. A Greenwood, Indiana native, he received his bachelor’s degree from Indiana University.
Steve Selinsky Vice President of Buisness Development
Steve Selinsky is Vice President of Business Development with Health Alliance Plan. In his role, Steve is responsible for all group, individual, and Medicare new business sales, consumer marketing and community outreach. Steve has been in the insurance industry for more than 25 years. Prior to joining HAP in 2013, he held sales leadership positions with national health insurers and third-party administrators. As an active member of several professional organizations, Steve is well known within the health insurance industry. In July of 2017, Steve received the Harold R. Gordon Memorial Award, from the National Association of Health Underwriters (NAHU). The award is NAHU’s highest honor and recognized him as the Health Insurance Person of the Year. He has served as president of the National Association of Health Underwriters from 2010-2011. He has also chaired the board of the NAHU Education Foundation and the Health Underwriters Political Action Committee (HUPAC). Steve is a board member and past president of the Metro Detroit Association of Health Underwriters, and is a graduate of Leadership Oakland and Leadership Detroit.He is also a board member of the Luella Hannan Memorial Foundation, whose mission is to preserve the dignity and enhance the quality of life of seniors in Michigan. Steve has also served on the boards of the Oakland Literacy Council and the Village School for autistic children.
Selinsky received his bachelor's degree from Albion College. He and his wife, Kerry, live inFarmington Hills, Mich., with their two children.
Justin Stauffer Vice President of Integrated Marketing
Justin is Vice President of Integrated Marketing at DMW. He oversees all digital and traditional media marketing efforts as well as web development within DMW.
He has two decades of experience spanning web strategy, user experience, digital marketing and web analytics. At DMW, he specializes on direct marketing campaigns for health care and health insurance providers. However, he also has deep experience working across retail, telecom and B2B industries.
Derrick is responsible for the agent sales software platform for Engagent Health. Bringing more than 20 years of experience developing Risk Adjustment, Quality Programs and Eligibility Solutions on a national scale. Previously, Derrick played a pivotal role in Centauri Health Solution's ability to bridge opportunities that came as a result of the organization's acquisition of Tactical Management. Inc. (TMI), a company Taveras founded. Part of Centauri’s acquisition of TMI included its flagship SaaS platform now labeled, Centauri Advance.
Senior Vice President of Rewards & Incentive Solutions
Jim Techtmann Senior Vice President of Rewards & Incentive Solutions
Jim has over 22 years’ experience in developing customer engagement solutions that help clients drive valued behavior and engagement with their brands. He has focused his attention over last decade developing an expertise in healthcare and designing solutions that reward members with incentives for taking an active role in their health care decisions.
Jim partners with clients to understand their member lifecycle and build solutions that support their goals. His solutions are fueled by EntertainmentÒ’s best-in-class offers, which are selected based on the lifestyles, geographies and demographics of the target audience. Jim helps shape these offers into print, online, card-based and mobile programs for acquisition, loyalty, retention and to reward desired behaviors.
In the Medicare space, Jim focuses on offers and delivery methods that work best with the senior demographic. He has helped Medicare Advantage companies reach a variety of goals, like encouraging wellness visits, risk assessments and preventative screenings. Improvements like these can lead to higher star ratings and increased bonus payments for clients, and healthier lifestyles and program satisfaction for their members.
Mohammed is a healthcare industry veteran with extensive experience of having delivered innovative technology solutions leading ISVs and Enterprise customers. He is a thought leader and a subject matter expert with deep understanding of Payers IT landscape. As a Solution Architect, Mohammed has driven more than 50 different payer application development initiatives with 45,000+ hours of solution, design, and technical oversight. Under his leadership, Simplify Healthcare has established itself as a market leader in the Benefit Plan Management space and developed deep expertise in Provider Data and Contract Management and Value-Based Reimbursement space
Christy Vierzba Senior Vice President, Sales and Marketing
Christy Vierzba leads Toppan Merrill’s Marketing Communications best-in-class client partnership teams. She provides strategic leadership, vision, and experience to Toppan Merrill’s clients, simplifying the complexities of their member communication. As a trusted partner, Christy drives best practices designed to provide the highest level of service and understand our clients' unique needs all while navigating the ever-changing business landscape. If there is a better way to do it, Christy will find it.
Kristin Ward is a Principal Strategic Advisor at Blue Cross NC working on member engagement strategy and messaging for the federal segment, including Medicare lines of business. She has been at Blue Cross NC for over 13 years in a variety of marketing roles. Before that she worked at American International Group in the international marketing division. She holds degrees from Wellesley College and Duke University.
Merry Beth Ward, Vice President of Marketing with Clover Health, has spent over 20 years creating leads and supporting sales actions through multiple mediums and channels. Her strength in strategic planning as well as experience with multiple facets of advertising and marketing has been recognized multiple times within the healthcare industry. In her first year with Clover Health she increased membership 29% utilizing both traditional and digital advertising during AEP.
Before Clover Health, Merry Beth worked as Vice President of Healthcare Strategy for a direct marketing agency developing marketing plans, analyzing and implementing multi-channel marketing strategies to meet Medicare Advantage client objectives, as well as deliver comprehensive marketing strategies to meet client's goals.
Merry Beth’s Medicare Advantage experience started as Director of Marketing for Cigna-HealthSpring, where she oversaw all marketing and advertising for the southeast. Her efforts resulted in sales increasing by over 42% with 66% attributed to direct marketing activities. She is well versed in the field of Medicare, Medicaid and CMS regulations.
Merry Beth serves on the Board of Directors for Insight Counseling as well as was on the Board of Directors for Leadership Healthcare Council and Nashville American Marketing Association and was a Nashville Emerging Young Leader Finalist for two years.
Merry Beth is a native of Nashville (yes, they do exist) and loves trying all the new restaurants in town with family and friends and watching sports (Let’s go Titans and Predators!).
John Whittemore Director of Sales, Government Business
BlueCross BlueShield of Louisiana
Following 20 yearsin Sales and Insurance, John Whittemore is well-versed in all facets of Medicare including Medicare Advantage, Employer Group Waiver Plans, Dual Eligible Special Needs Plans, Medicare Supplement and Prescription Drug Plans.
Currently he drives strategy and implementation of the Medicare Advantage product portfolio at Blue Cross and Blue Shield of Louisiana, which is a nonprofit health insurer and the oldest and largest in the state.
In 2019 he spoke at the Medicare Marketing and Sales Innovation Conference on Medicare Advantage product offerings.
At Blue Cross he createsconnections across all disciplines to ensure departments are working together for the good of the Medicare beneficiaries. This includes teaming with Actuary on the building of the benefits, working with Marketing on the creation of the messages and strategy as well as prepping the sales distribution channels for a compliant selling season.
Previously Whittemore worked at Aetna and Humana in Medicare Advantage Sales where he wastrained in long-term plan design, expanding service areas and “standing up” new plans.
He received his Bachelor of Science from Ball State University, his Master of Business Administration from the University of New Orleans. He is Life, Accident & Health Insurance licensed and America’s Health Insurance Plans (AHIP) Certified.
Also, Whittemore leveraged his Eagle Scout training to save a life when he quickly administered CPR to a man in the midst of cardiac arrest. For this, Whittemore was honored with an American Red Cross Hero Award – and a role of Life Savers candy – for his quick thinking action.
LouYacovoni is Director, Medicare Sales for Geisinger Health Plan, Geisinger Indemnity Insurance Company and Geisinger Quality Options, Incorporated (GHP). Louis responsible for GHP’s Medicare sales call center, outside sales team and broker relationships.
Lou joinedthe Geisinger Health PlanMedicare sales teamin 2013 and has made a valued impact in our net promoter score, member retention levels and customer satisfaction scores. Prior to joining Geisinger Health Plan, hewas the SBU Manager at Xerox Business Solutions, and Director of Sales and Customer Service at Kemper Direct Auto & Home.
Lou holds aBachelor of Science in Business Logistics from Penn State University Smeal College of Business and holds a Six Sigma Yellow Belt accreditation.