Past Agenda
3:30 PM 8:30 PM
2:30 PM 7:30 PM
1:30 PM 6:30 PM
12:30 PM 5:30 PM
4:30 PM 8:00 PM
3:30 PM 7:00 PM
2:30 PM 6:00 PM
1:30 PM 5:00 PM
Ana Handshuh, CHC, Principal
CAT5 Strategies
Shelley Segal, CEO
SEGAL MEDICARE EXPERTS
Erin Ackenheil, Owner
BlackPoint Insurance
*Additional Registration Required
8:00 PM 9:00 PM
7:00 PM 8:00 PM
6:00 PM 7:00 PM
5:00 PM 6:00 PM
Join us for drinks, hors d’oeuvres, and face-to-face networking with peers.
10:45 AM 11:45 AM
9:45 AM 10:45 AM
8:45 AM 9:45 AM
7:45 AM 8:45 AM
11:45 AM 9:30 PM
10:45 AM 8:30 PM
9:45 AM 7:30 PM
8:45 AM 6:30 PM
11:45 AM 12:00 PM
10:45 AM 11:00 AM
9:45 AM 10:00 AM
8:45 AM 9:00 AM
Adeem Osman, Vice President, Business Development
Bloom
12:00 PM 1:00 PM
11:00 AM 12:00 PM
10:00 AM 11:00 AM
9:00 AM 10:00 AM
Join us for a strategy-focused deep dive into the Baby Boomer generation that will reveal the secrets to engaging them effectively, harnessing their substantial purchasing power, and meeting their distinctive health and lifestyle needs. We will go beyond the cookie-cutter approach, spotlighting the nuances that characterize Boomers and the individual preferences that heavily influence their investment decisions in Medicare products.
We will lay out concrete, practical tactics tailored to Boomers, including:
Prepare to receive no-nonsense, powerful strategies and tips that will empower you to position your Medicare products successfully for Boomers. By the end of our session, you will have the knowledge needed to capture and retain the Boomer consumer.
Alexis Abramson, PhD
Emmy and Gracie award-winning journalist, author, world-renowned generational expert/trend spotter
1:00 PM 1:20 PM
12:00 PM 12:20 PM
11:00 AM 11:20 AM
10:00 AM 10:20 AM
1:20 PM 2:10 PM
12:20 PM 1:10 PM
11:20 AM 12:10 PM
10:20 AM 11:10 AM
Moderator:
David Shapiro, GM and SVP, Member Experience
Press Ganey
Panelists:
Ana Handshuh, CHC, Principal
CAT5 Strategies
Jotham Cortez, Vice President of Growth
CommuniCare Advantage
Britt Travis, President
Alternative Growth Strategies, LLC
2:10 PM 3:00 PM
1:10 PM 2:00 PM
12:10 PM 1:00 PM
11:10 AM 12:00 PM
Everyone knows that no two AEPs are the same. Join us as we talk about what we learned from 2024 AEP and discuss the changes and challenges on the horizon.
Scott Black, COO
Bloom
Joshua Meeks, VP Individual Medicare
BCBS of MI
Andrea Davis, VP, Medicare Growth Office
Florida Blue
Patrick Speer, VP Medicare
Alignment Health
3:00 PM 4:00 PM
2:00 PM 3:00 PM
1:00 PM 2:00 PM
12:00 PM 1:00 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Katie Viehbeck, Healthcare Field Marketing Manager
Drips
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
4:00 PM 4:40 PM
3:00 PM 3:40 PM
2:00 PM 2:40 PM
1:00 PM 1:40 PM
Aaron Hail, CFP, Owner
Hail Financial Group
Mike Hail, CEO
datadecisions Group
4:00 PM 4:40 PM
3:00 PM 3:40 PM
2:00 PM 2:40 PM
1:00 PM 1:40 PM
Scott Hopkins, Chief Growth Officer
Anderson
Bridget Harper
Health plan marketing expert
Tim Brousseau, SVP
Deft Research
4:00 PM 4:40 PM
3:00 PM 3:40 PM
2:00 PM 2:40 PM
1:00 PM 1:40 PM
Kristy Croom Tucker, Vice President, Marketing
BayCare Health Plans
Lindsay M. Kopco, Marketing Strategist
BayCare Health Plans
4:40 PM 4:45 PM
3:40 PM 3:45 PM
2:40 PM 2:45 PM
1:40 PM 1:45 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Katie Viehbeck, Healthcare Field Marketing Manager
Drips
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
4:45 PM 5:25 PM
3:45 PM 4:25 PM
2:45 PM 3:25 PM
1:45 PM 2:25 PM
Moderator:
Laura Aiello, Senior Director
LifeStation
Panelists:
Kerri Peterson, Director of Sales, California
Anthem Blue Cross – Elevance Health
Geidy Castellano, Director of Sales, CA
Centene
Jason Vallejos, Executive VP & CSO
Syndicated Insurance Agency, LLC
4:45 PM 5:25 PM
3:45 PM 4:25 PM
2:45 PM 3:25 PM
1:45 PM 2:25 PM
Moderator:
Laurin Bobo, Director, Digital Media
Amsive
Panelists:
Hilary Stanfa, Marketing Segment Manager
Wellmark Blue Cross and Blue Shield
Rachel Runnals, Manager, Joint Venture Marketing
Emergient
Archie Dey, Director Consumer Experience and Insights
SCAN Health Plan
4:45 PM 5:25 PM
3:45 PM 4:25 PM
2:45 PM 3:25 PM
1:45 PM 2:25 PM
Jeff Fox, Strategic Advisor
EvolveNXT
Mike Lehron, Senior Manager, Business Solutions
Centene Corporation
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Katie Viehbeck, Healthcare Field Marketing Manager
Drips
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
5:25 PM 5:40 PM
4:25 PM 4:40 PM
3:25 PM 3:40 PM
2:25 PM 2:40 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Aaron Davis, Head of Hosted Solutions
ConnectureDRX
5:25 PM 5:40 PM
4:25 PM 4:40 PM
3:25 PM 3:40 PM
2:25 PM 2:40 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Vicky Pileggi, Healthcare Communications Specialist
Broadridge
5:40 PM 6:00 PM
4:40 PM 5:00 PM
3:40 PM 4:00 PM
2:40 PM 3:00 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Katie Viehbeck, Healthcare Field Marketing Manager
Drips
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
6:00 PM 6:40 PM
5:00 PM 5:40 PM
4:00 PM 4:40 PM
3:00 PM 3:40 PM
Christopher Javor, National Sales Director of Medicare
AmeriHealth Caritas
Chris Bond
Health plan sales expert
Andy Mueller, Principal and Consulting Actuary
Milliman
Joseph Boschert, Senior Director of Products
Milliman
6:00 PM 6:40 PM
5:00 PM 5:40 PM
4:00 PM 4:40 PM
3:00 PM 3:40 PM
Justin Stauffer, Executive Vice President of Marketing Technology & Media
DMW
Matt Viveiros, VP Product, Marketing, & PMO
ATRIO Health Plans
Sean Clark, Chief Creative Officer
DMW
6:00 PM 6:40 PM
5:00 PM 5:40 PM
4:00 PM 4:40 PM
3:00 PM 3:40 PM
Cyndie O’Brien
Health plan marketing expert
David Schultz, CEO
Media Logic
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Katie Viehbeck, Healthcare Field Marketing Manager
Drips
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
6:40 PM 6:55 PM
5:40 PM 5:55 PM
4:40 PM 4:55 PM
3:40 PM 3:55 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Don Hubman, CEO
BroadPath Healthcare Solutions
6:40 PM 6:55 PM
5:40 PM 5:55 PM
4:40 PM 4:55 PM
3:40 PM 3:55 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Patrick Davis, Healthcare Sales Director
Telephone Town Hall Meeting
6:40 PM 6:55 PM
5:40 PM 5:55 PM
4:40 PM 4:55 PM
3:40 PM 3:55 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Cory Shannon, Sr. Director, Product Management
Best Buy Health
6:55 PM 7:00 PM
5:55 PM 6:00 PM
4:55 PM 5:00 PM
3:55 PM 4:00 PM
7:00 PM 8:00 PM
6:00 PM 7:00 PM
5:00 PM 6:00 PM
4:00 PM 5:00 PM
Ana Handshuh, Principal
CAT5 Strategies
Rick Whitted, CEO
U.S. Hunger
8:00 PM 8:10 PM
7:00 PM 7:10 PM
6:00 PM 6:10 PM
5:00 PM 5:10 PM
Adeem Osman, Vice President, Business Development
Bloom
8:10 PM 8:30 PM
7:10 PM 7:30 PM
6:10 PM 6:30 PM
5:10 PM 5:30 PM
Join us for interactive roundtables featuring the latest technologies and solutions for boosting your organization's endeavors.
8:30 PM 9:30 PM
7:30 PM 8:30 PM
6:30 PM 7:30 PM
5:30 PM 6:30 PM
Join us for drinks, hors d’oeuvres, and face-to-face networking with peers.
10:45 AM 11:45 AM
9:45 AM 10:45 AM
8:45 AM 9:45 AM
7:45 AM 8:45 AM
10:45 AM 4:35 PM
9:45 AM 3:35 PM
8:45 AM 2:35 PM
7:45 AM 1:35 PM
11:45 AM 12:00 PM
10:45 AM 11:00 AM
9:45 AM 10:00 AM
8:45 AM 9:00 AM
Press Ganey Thought Leader
12:00 PM 1:00 PM
11:00 AM 12:00 PM
10:00 AM 11:00 AM
9:00 AM 10:00 AM
Meridith Elliott Powell, CSP, CPAE
Business Growth, Sales, and Leadership Expert & Best-Selling Author
1:00 PM 1:45 PM
12:00 PM 12:45 PM
11:00 AM 11:45 AM
10:00 AM 10:45 AM
Melinda Walker, VP of Sales
ATRIO Health Plans
Jessica Assefa, Chief Quality Officer
ATRIO Health Plans
1:45 PM 2:05 PM
12:45 PM 1:05 PM
11:45 AM 12:05 PM
10:45 AM 11:05 AM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
2:05 PM 2:50 PM
1:05 PM 1:50 PM
12:05 PM 12:50 PM
11:05 AM 11:50 AM
Moderator:
David Etling, Senior Vice President & General Manager
InComm Healthcare
Panelists:
Todd Rau, Director Sales and Client Relationships
Indiana University Health Plans, Inc.
Hank Osowski, Managing Partner
Strategic Health Group
2:05 PM 2:50 PM
1:05 PM 1:50 PM
12:05 PM 12:50 PM
11:05 AM 11:50 AM
Robert Lewando, DDS, MBA, Executive Director, Specialty Benefits Professional Services
BCBS of Massachusetts
Darlene Ferris, Sr. National Account Manager
Philips North America Markets Payer
Rick Peterson, Business Category Leader - Pro Venture & Strategic Alliances
Philips North America Markets Payer
2:05 PM 2:50 PM
1:05 PM 1:50 PM
12:05 PM 12:50 PM
11:05 AM 11:50 AM
Craig Nelson, Vice President of Sales
Triptych
Jay Thomas, Chief Strategy Officer
Triptych
Joe Kanatzar, Chief Growth Officer, Medicare
Clear Spring Health
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
2:50 PM 3:05 PM
1:50 PM 2:05 PM
12:50 PM 1:05 PM
11:50 AM 12:05 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Chet Pendleton, Product Director of Medicare
HighRoads
2:50 PM 3:05 PM
1:50 PM 2:05 PM
12:50 PM 1:05 PM
11:50 AM 12:05 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Jodi Funderburk, Director of Business Development
Medline
2:50 PM 3:05 PM
1:50 PM 2:05 PM
12:50 PM 1:05 PM
11:50 AM 12:05 PM
Leading service providers will showcase their offerings in a quick-pitch setting. Evaluate the latest and greatest tech tools to bring back to your organization.
Ali Hussain, Chief Product Officer
American Specialty Health
3:05 PM 4:00 PM
2:05 PM 3:00 PM
1:05 PM 2:00 PM
12:05 PM 1:00 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
4:00 PM 4:45 PM
3:00 PM 3:45 PM
2:00 PM 2:45 PM
1:00 PM 1:45 PM
Moderator:
Pete English, Senior Vice President & General Manager - Medicare
PEAR Health Labs
Panelists:
Larry Baca, Director, Medicare Sales, CA
Providence Health Plan
Cary Badger, Principal
HealthScape Advisors
Nikki Hungate, MS, MHA,
Health plan product strategy expert
Kortney Cruz, Vice President of Sales and Marketing
Independence Blue Cross
4:00 PM 4:45 PM
3:00 PM 3:45 PM
2:00 PM 2:45 PM
1:00 PM 1:45 PM
Jessica Vander Zanden, VP Operations
Network Health
Dwaine Compton, Manager Member Experience Performance and Quality
Network Health
4:00 PM 4:45 PM
3:00 PM 3:45 PM
2:00 PM 2:45 PM
1:00 PM 1:45 PM
Maggie Mood, Vice President, Sales and Marketing
Mass Advantage
Maureen Grier, Marketing Director
Mass Advantage
Brian Bissell, Director of Strategic Operations
Mass Advantage
4:45 PM 4:50 PM
3:45 PM 3:50 PM
2:45 PM 2:50 PM
1:45 PM 1:50 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
4:50 PM 5:35 PM
3:50 PM 4:35 PM
2:50 PM 3:35 PM
1:50 PM 2:35 PM
Moderator:
Ken Gammon, SVP
RRD Healthcare Solutions
Panelists:
Elena Romero-San, AVP, MA Marketing
Brand New Day
Central Health Plan
Kim Leible, Associate VP, CRM Marketing
Humana
Dan Whiteside, PMP, Senior Manager, Operations
Centene
Steve Keca, Director of Solutions Development
RRD Healthcare Solution
4:50 PM 5:35 PM
3:50 PM 4:35 PM
2:50 PM 3:35 PM
1:50 PM 2:35 PM
Tamar Savir, Product Accessibility + Inclusion Program Lead
Verily
Nate Lucena, Chief Strategy & Analytics Officer
Rex Wallace Consulting
4:50 PM 5:35 PM
3:50 PM 4:35 PM
2:50 PM 3:35 PM
1:50 PM 2:35 PM
Molly Gotobed, Program Director
Kansas Assistance Network, LLC/Community Health Council of Wyandotte County
5:35 PM 5:40 PM
4:35 PM 4:40 PM
3:35 PM 3:40 PM
2:35 PM 2:40 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT
5:40 PM 6:20 PM
4:40 PM 5:20 PM
3:40 PM 4:20 PM
2:40 PM 3:20 PM
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
5:40 PM 6:20 PM
4:40 PM 5:20 PM
3:40 PM 4:20 PM
2:40 PM 3:20 PM
Jamee Sunga, Director of Product Operations
Bloom
Joe Kanatzar, Chief Growth Officer, Medicare
Clear Spring Health
5:40 PM 6:20 PM
4:40 PM 5:20 PM
3:40 PM 4:20 PM
2:40 PM 3:20 PM
Kortney Cruz, Vice President of Sales and Marketing
Independence Blue Cross
Tara Minissale, Supervisor Sales Support & Partnerships
Independence Blue Cross
6:20 PM 6:30 PM
5:20 PM 5:30 PM
4:20 PM 4:30 PM
3:20 PM 3:30 PM
Track Chairs:
Track A:
Christy Vierzba, VP, Sales
Solutran
Track B:
Shannon Decker, M.Ed., MBA, PhD, Principal
VBC One
Track C:
Paige Orr, Product Marketing Manager
EvolveNXT